S
Strengths — What do you do well?
What unique resources can you draw on? What do others see as your strengths?
Think about skills, knowledge, personality traits, relationships, or resources that give you an edge.
W
Weaknesses — What could you improve?
Where do you have fewer resources than others? What are others likely to see as weaknesses?
Be honest. Acknowledging weaknesses is the first step to managing or eliminating them.
O
Opportunities — What's open to you?
What trends could you take advantage of? How can you turn your strengths into opportunities?
Look externally — changes in your field, new connections, emerging needs, or gaps you could fill.
T
Threats — What could harm you?
What is your competition doing? What threats do your weaknesses expose you to?
Think about external obstacles, shifting conditions, or risks you're not currently managing.
Your SWOT at a glance
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Strategic connections
How your quadrants relate to each other.